Skip to main content

Marketing

Marketing image for detail page, showing colorful charts and graphs

I highly recommend the MPF Leadership Conference. I’ve participated many times, as have several of my partners. We leave with new ideas and fresh perspectives every time.

~ Jason Waguespack, Esq.

Jason P. Waguespack, Esq.
Galloway – New Orleans, LA

I look forward to this Conference every year. It really helps me to be a more effective firm leader.

The MPIEs are interesting, informative and useful!

The Conference was terrific, as it exposed me to many issues facing my firm.

The attendees were excellent, and they were very open to candid discussion.

A very organized and well-run conference. Great food. Great hospitality.

A very informative conference with lots of fresh ideas and perspectives.

The benchmarking data presented during the opening session is fantastic. Our MPIE facilitator was great!

As always, The MPF Conference is a very enjoyable and worthwhile experience.

~ Gerry Riskin

Gerry Riskin
Edge International – Anguilla, BWI

Thank you for allowing me to participate. Your team is masterful at making all feel valued at your event and I dare say helping attendees see the value in attending.

Thank you for the invite to speak on the Managing Partner panel. Even though I have now attended 7 MPFs, I always bring back substantive and helpful information for my partners.

From my perspective, the conference went extremely well. Thank you for inviting me to participate; I was proud to be part of a very talented faculty. Congratulations to all!

Many thanks. Always a pleasure and an honor.

Thanks for partnering with us from the ABA Law Practice Division. Very well organized. Your team knows precisely what they are doing and we appreciate you.

Was looking over some old MPF materials and recalled how great this event is.  Wanted to thank you all again. I really enjoyed it.

Hands down the best leadership conference for managing partners I’ve ever attended.

It was indeed a very well run and informative conference. I especially enjoyed meeting the participants and other faculty and learning from them. Thank you, John, for giving me the opportunity to participate.

MPF is a great conference, with excellent interaction among peers.

I very much enjoyed The Managing Partner Forum and thank you for putting on such a great program. I’m planning to attend again next year.

Our new managing partner, Wynn Shuford, attended your conference last month and has raved about it ever since. Thanks for your continued great work in the area of law firm leadership.

The conference was tremendous and I've already made tentative plans to attend next year's event. I've also reached out to other firm leaders I know to let them know the advantages of the Managing Partner Forum. Thank you.

Placeholder Image

John J. Michalik
Former Exec Director, Association of Legal Administrators – Chicago, IL

Many thanks for inviting me to be a part of this great program! I thought it was outstanding and was honored to be part of it.

Thank you so much for such a wonderful conference. It was invaluable, and I am already looking forward to next year.

I've attended two events through John's Managing Partner Forum. They are always of high quality, and provide invaluable information that is useful to our firm.

It's a great format overall, and the MPIEs provide a fabulous exchange for ideas and perspectives.

The MPF provides a very consistent and solid program.

This is a fantastic conference with great topics and great people. The sharing of ideas and information among managing partners is invaluable.

An excellent program and overall very valuable experience. Bright participants, terrific discussions and outstanding statistics. I’ll be back.

MPF provides tremendous value and excellent resources. Great information. Great speakers. Great networking opportunities.

A great program! It was very helpful to hear both the faculty and participants comment on key issues.

I thoroughly enjoyed participating in this year's Conference. Thank you for your enthusiasm and leadership.

Thank you for what you do for our industry. I go to a lot of conferences, and your event is the one I look forward to and gain the most from each year.

In particular, I valued the breakout sessions, which allowed for informal conversations on jointly shared issues.

As a first time attendee, I really enjoyed it!

Placeholder Image

Thomas C. Logan, Esq.
Carr Allison – Birmingham, AL

What do I like best? The MPIE sessions and meeting so many managing partners in one place.

A very well planned and executed conference. I’ll be back.

The Managing Partner Idea Exchanges (MPIEs) are excellent.

A great event. Thank you for the invitation. I’ll be back next year.

I found this conference to be extremely valuable. We all face very similar challenges, and it’s comforting to know that others share the same questions and concerns.

The faculty and breakout sessions were great. I also enjoyed the first-class location. Please keep me on your invitation list.

I continue to tell people that the MPF is the single, most valuable conference I've ever attended.

This was a great seminar. I especially enjoyed the open sharing of ideas among firm leaders.

The MPIE sessions are always very helpful. We implemented several successful programs after the last Forum and I expect we'll do so again after what I learned today.

I’m really impressed with everything about The Managing Partner Forum. Very useful.

The roundtable discussions with other managing partners in the MPIE sessions was exceptionally valuable.

A terrific program. The interactive sharing of information in a non-competitive atmosphere among peers was most valuable to me.

Placeholder Image

Robert U. Sattin, Esq.
TAGLaw – St. Petersburg, FL

A very well-run program, with good issues and great exchange among participants. Thanks for the invitation.

I very much enjoy these programs, especially the open exchange of information among fellow managing partners.

The information exchange was great, especially since I don't have a lot of colleagues in this area. This was a really nice event.

The group dynamics in the MPIE sessions are a great value. I liked Susan Hackett (General Counsel of the Association for Corporate Counsel) on Skype, too.

The instant statistical feedback during the Opening Session and the opportunity to share experiences with other firm leaders were great.

The opportunity to spend an entire day sharing ideas with other managing partners was very therapeutic. I feel better knowing that I am not alone.

What great participation from other managing partners! There’s no other conference like it.

I gained much value from the candid sharing of ideas and interaction with other managing partners.

The interactive sessions were great and the facilitators did a fantastic job.

The MPF brings together the leaders of Florida's top firms, together with experienced consultants, for a great exchange of ideas and information. It's an excellent resource.

I thoroughly enjoyed it! The MPIEs were especially worthwhile and very well presented.

The opportunity to spend the day exchanging ideas and solutions with other managing partners is what I liked best.

This is a dynamic industry and the Managing Partner Forum is a great place to learn about how other firms are adjusting to it.

The true value comes from the opportunity to share solutions with your professional peers. I highly recommend this program to any managing partner.

Since the majority of our firm’s business is referred by other law firms, The Forum is a great place to catch up with our clients while also learning from my peers. It’s a terrific program.

The Managing Partner Forum is a rare opportunity to network with my peers from throughout Florida. I highly recommend it.

I attended The Managing Partner Forum and thought it was outstanding. The program provided an excellent opportunity to benchmark my firm’s performance with our peer group.

The Florida focus is what distinguishes this program from others and gives it particular relevant value.

The MPIE sessions were rich in content, and are what make this leadership conference better than all the rest.

Thank you for putting on another outstanding MPF Conference. I came away, once again, feeling reassured and encouraged.

The MPF provides much-needed interaction for those of us in the 'isolated' role of managing partner of a mid-sized firm. I liked the professionalism of the attendees.

The format was terrific. It gives participants the ability to interact and compare notes with other firm leaders.

The MPF is unique among law firm conferences because it features relaxed, informal discussions among managing partners from other large firms.

I got an unbelievable number of great ideas in the Managing Partner Idea Exchange sessions.

The MPF presents a rare opportunity to exchange ideas and learn how other firm leaders are handling difficult and challenging situations.

The format was excellent and the program was well organized. I will definitely return. The organizers do a fantastic job.

The exchange of ideas was well worth my time and money. I'll be back.

I truly appreciated the opportunity to interact with other managing partners throughout the region. Well done!

Placeholder Image

The successful managing partner develops a clear sense of strategic direction, so that on most days most partners are marching in the same direction. How one does this is what the Forum is all about.

The MPF provides a rare opportunity for managing partners to gather and share insights and perspectives on ways to be more effective law firm leaders.

Placeholder Image

There is a difference between leadership and management. Law firms need both. The managing partner must be the keeper of the vision and its continuous champion.

Placeholder Image

The Managing Partner Forum provides a unique venue to network with other managing partners so I can learn new ways to be more successful in today’s climate.

The Managing Partner Forum offers an invaluable opportunity to learn about the latest trends in the legal industry and to compare notes with other law firm leaders.

The exchange of practical ideas and hearing success stories from other managing partners is what I liked best. This program could have easily lasted two days.

The exchange of ideas and valuable information was impressively solid throughout the day. I appreciate the opportunity to be included.

The discussions were surprisingly open and productive. I came away with much information on where we are doing well, ideas for improvement and strategies for capitalizing on opportunities.

I was impressed by the openness with which the participants shared their experiences, procedures and policies.

I especially liked the information sharing and the chance to network with other managing partners.

I’ve attended many law firm leadership conferences over the years and this is one of the best. A great program with outstanding participants.

Great job! The Managing Partner Forum exceeded my expectations – very valuable. Thanks for including me.

The sessions on strategic planning and the interactive afternoon sessions were extremely valuable.

Placeholder Image

Thomas C. Logan, Esq.
Carr Allison – Birmingham, AL

All in all, a very well-run program. The ability to interact with other managing partners was especially valuable.

The opportunity to meet and interact with other managing partners in such a high level setting was well worth the price of admission.

The Managing Partner Idea Exchanges were the best part of the day. I very much appreciate the opportunity to participate and will be here again in the future.

The Keynote Presentation was concise, to the point and had great written materials and presentation slides. It certainly measured up to its advertising and then some!

A terrific conference. I was impressed by the wide variety of viewpoints and candidness of the participants.

Placeholder Image

Kelly Overstreet Johnson, Esq. – President
The Florida Bar – Tallahassee, FL

The MPF is a first-class event. It’s a rare opportunity to interact and learn with other managing partners, and there is nothing else quite like it.

Placeholder Image

The MPF is unique because it is an exclusive and productive gathering of many peers at one time. The perspectives and insights are invaluable.

Marketing image for detail page, showing colorful charts and graphs

MARKETING – AT THE END OF THE DAY, IT’S ABOUT RELATIONSHIPS

  • Articles
  • White Papers
  • Books
  • Other Resources

20 Law Practice Empowerment Tips 

In this short article, Peggy and Alan present practical guidance to make the practice of law more profitable and rewarding. The principles set forth apply at any stage of your career and its damn good...
Read More

49 Tips for New Lawyers

Merrilyn is the founder of Attorney-at-Work, one of the most popular blogs for practicing attorneys in the US. With the tagline “One Really Good Idea Every Day for Enterprising Lawyers,” its goal is give lawyers...
Read More

7 Strategies and Tools to Help Boost Your Law Firm’s Social Media Performance

In this short article, Dorothy suggests seven clear and well-defined strategies to take your firm’s social media performance to the next level. Originally published on Legal Management magazine, this practical article talks about: Target Marketing...
Read More

Are You Ready for Practice Group Leaders

We recommend most everything David writes on law firm leadership and management. The essence having practice groups, says Maister, is the willingness of individuals to contribute non-billable time to the group effort and their agreement...
Read More

BigLaw Beware: Boutiques Are Coming for Your Clients 

This short article reports on a recent survey of 307 business leaders by Globality, Inc. which brings encouraging news to smaller and mid-sized law firms. A few highlights: Forty-one percent (41%) cite cost effectiveness as...
Read More

BTI’s How Clients Hire: The Role of Legal Directories and Online Lawyer Profiles

Generally, I’m not a big fan of law firm rankings and directories. Many (maybe even most) are little more than a play to lawyer ego, and have little or nothing to do with clients and...
Read More

Building and Sustaining a Marketing and Sales Culture at Your Firm 

Today, most law firm leaders today recognize the important and necessary role that marketing and business development play in operating a profitable and successful law firm. But getting lawyers to work together, and invest the non-billable time and effort...
Read More

Building and Sustaining a Marketing and Sales Culture at Your Law Firm (Or, How to Make Marketing Really Matter)

Making marketing a living, breathing part of your firm’s culture begins with you. The managing partner and other firm leaders must be passionate and consistent in order to gain buy-in from everyone on the team....
Read More

Client Feedback: An Essential Element of Client Service

Allison’s article cites data from a recent LexisNexis survey about how Canadian law firms place a higher value on client feedback and do it much more often and systematically than US firms. Sixty-five percent (65%)...
Read More

Dealing with the Downturn: How Law Firms Can Meet the Challenges and Exploit the Opportunities

This two-part Lex Mundi article focuses on what law firm leaders can do to deal with the downturn through both aggressive law firm economics and strengthening client relationships. The suggested practices can help firms survive...
Read More

Does Your Law Firm Need a Marketing Director?

The right marketing director can add substantial (yet difficult to quantify) value in helping your law firm develop strategy and setting priorities for your marketing and business development programs. If your firm has 30 more lawyers, hiring an in-house marketer...
Read More

Five Things Lawyers Hate to Hear Clients Say

Gerry Riskin is one of most highly respected law firm consultants on the planet. After serving as managing partner of a thriving Canadian law firm, he co-founded Edge International in 1983. His writings have been...
Read More

Focusing on Client Feedback

This article is featured in the May/June 2014 issue of the ABA’s Law Practice magazine which focuses on marketing. In it, Terri does a great job outlining the benefits of soliciting client feedback, as well...
Read More

Four Trends Managing Partners Need to Know about Technology and Law Firm Marketing

Adam is one of the world's leading experts on the intersection of law firm marketing and technology. He chairs the Legal Technology Marketing Conference and his work has been recognized by the Legal Marketing Association and...
Read More

Good Waiters Make Good Lawyers

Leighton Lord recently stepped down in his role leading Nexsen Pruett, a 180-lawyer firm with eight office locations in the Carolinas. He was kind enough to share this article he recently wrote for Lawyers Weekly....
Read More

How to Build a Successful Law Firm Marketing Department 

In December, Jody Glidden of Introhive, interviewed me on how to set up an effective in-house marketing department at a mid-size law firm. Jody did a great job and I thought the article turned out...
Read More

How to Empower Law Firm Marketing and Business Development

Earlier this year, Jody did a follow up interview with us on how to create and empower an effective marketing department at your law firm. As with our first interview, Jody and his team did...
Read More

Law Firm Leaders on Twitter: Pros and Cons

Last year, we conducted a Managing Partner Social Media Survey with Jaffe to ascertain firm leaders’ attitudes about and the use of social media. My conclusion was (and remains) that most managing partners are present,...
Read More

Law Firm Social Media Policy – Byrne 

John Byrne’s template for Law Firm Social Media Policy is practical and to-the-point….perhaps the shortest and sweetest of the bunch. It clearly sets forth guidelines for responsible, common-sense online behavior.   
Read More

Making Cross-Serving a Bedrock Value 

Did you know it takes 5-7 times more time, effort and energy to generate a new matter from a new client than from a current client? From a business development perspective, the action, my friends,...
Read More

Marketing an International Law Firm Network

Ross is a pioneer in law firm marketing, especially in the areas of impactful branding and advertising campaigns. I always enjoy what he has to say, and agree with most everything he preaches. Ross and...
Read More

Marketing to Your Existing Clients: Three Can’t Miss Programs 

This classic article originally appeared in Law Marketing Exchange, LMA’s national newsletter, back in 1997. Although written almost 15 years ago, its lessons are more important and relevant than ever. Take great care of your current clients – the...
Read More

Practice Group Marketing Showcases Expertise

We’re huge believers in Industry Practice Groups (IPGs) to market legal services. Most importantly, clients want and look for industry expertise in lawyers and law firms. Beyond that IPGs help firms cross-sell services and focus their marketing resources on defined target...
Read More

Seven Habits of Successful Rainmakers

What separates the "minders and grinders" from the successful rainmakers who are bringing in their own client work and contributing to the firm’s bottom line? Holtz has identified seven telltale traits. The good news? She...
Read More

Social Media Policy Template

Anyone thinking about doing business with your law firm is going online to learn more about you. They check out your website, they Google your firm name and/or the names of your lawyers. And they’re...
Read More

Ten Golden Rules to Make Your New Client Happy

If you’re like me, you assess the quality of your car mechanic’s work based on the way you’re treated when you deal with him, and whether or not you trust him. Does he listen to...
Read More

Ten Golden Rules to Make Your New Clients Happy

We originally wrote this article for the Legal Marketing Association in 2008 and it received lots of attention and interest back then. And it’s receiving even more attention after Karle Lester, Managing Editor of Wisconsin...
Read More

Ten Ways Small and Mid-Sized Firms Can Compete

Can smaller and mid-sized law firms compete successfully with BigLaw in today’s turbulent legal market? History says yes, and we believe they can. This short article by the late Bruce Marcus sets forth ten ways...
Read More

The Chain: LinkedIn is More than Social Media for Lawyers

In this article from the ABA Journal, Dennis succinctly presents his reasons why every lawyer in private practice should have a LinkedIn profile. For starters, it's likely to be among the top three results when...
Read More

The Declining Client Satisfaction Antidote: Nearly 70% of In-House Counsel Are Dissatisfied

According to research conducted by the highly-respected BTI Consulting Group, 70% of in-house counsel are dissatisfied with their primary outside law firm. Astonishing, don’t you think?
Read More

Those Stupid Superlative Law Lists 

Terry Isner and our friends at Jaffe have now identified more than 1,200 legal rankings and directories, citing Chambers and Legal 500 as the most prestigious of the bunch. In fact, the number of legal...
Read More

Today’s Best Marketing Practice? Solicit and Respond to Client Feedback

We call your attention to an article we wrote 15 years ago on the subject. It appeared in the ALA’s Legal Management magazine. Its lessons still apply – perhaps more than ever – as law firm...
Read More

Turning The Business Model in Your Law Firm Inside Out

According to a recent Harvard University study, more than 70% of a customer’s "brand perception" is based on experiences they have with the organization’s employees. For law firms this means both lawyers and support staff. This article speaks to the...
Read More

Twelve Steps to Set Up Industry Practice Groups at Your Firm 

We’re strong proponents of Industry Practice Groups (IPGs) for a variety of reasons. They showcase the firm’s industry expertise; they promote sharing and teamwork among lawyers; and they create a forum for accountability. They’re also...
Read More

Wasted Time and Money: The Top 10 Ways That Firms Squander Precious Marketing Resources

Counting down the Top 10 ways that law firms often squander their marketing resources. Is your firm guilty of any of these?
Read More

What's Hot What's Not – Annual Practice Trends 2016

We received some nice press in Wisconsin Lawyer magazine commenting on Bob Denney’s most recent edition of “What’s Hot and What’s Not in the Legal Industry.”
Read More

What’s Really Going On In Today’s Legal Departments 

Good news for smaller and mid-sized firms, according to this article which appears in the current issue of Inside Counsel magazine. According to a recent survey of over 550 in-house counsel, 65% say they have...
Read More

Where Are We Now? Revealing the Latest Trends in Legal Marketing and Business Development 

Law firm marketing has come a long way since its infancy in the 1980s. Back then, law firm marketers were focused primarily on firm brochures and promotional items. Martindale Hubbell was the only directory that...
Read More

Young Professionals: Cultivate the Habits of Friendship

Law firms often struggle with how to get associates and younger professionals involved in business development early in their careers. In this article, Maister offers the best piece of advice – they should start by...
Read More

Your Guide to Develop Your Individual Marketing Plan 

We believe that every lawyer in private practice should take the time to develop an individual marketing plan. The reasons are many: –  Clients hire lawyers, not law firms. –  Clients hire and refer lawyers...
Read More

Your Guide to Developing Your Personal Marketing Plan…and Why Every Lawyer Should Have One

There are two kinds of lawyers – those who have their own clients and those who work for lawyers with their own clients. The difference between the two is having an individual, written marketing plan.
Read More

2014 Managing Partner Social Media Survey – Part 1

We’re pleased to send you part 1 (part 2 will be released later this month) of our first annual survey about how law firm leaders and their firms are dealing with social media. Part 1...
Read More

2014 Managing Partner Social Media Survey – Part 2

This summer, we partnered with Jaffe to conduct the most comprehensive survey about how smaller and mid-size law firms and their leaders are dealing with social media. Part 1 was released last month and it...
Read More

Fans, Followers and Connections: Social Media ROI for Law Firms 

This White Paper reports on a 2012 survey conducted by ALM Legal Intelligence examining the ROI – of both time and money – that law firms are spending on their social media programs. Although it’s a "big firm" study...
Read More

Guide to Develop Individual Attorney Marketing Plan

There are two kinds of lawyers in private practice: Lawyers with clients and lawyers who work for lawyers with clients. That said, we believe that every lawyer in private practice should want to take the...
Read More

MPF INSIGHT Re-Envisioning the Law Firm: How to Lead Change and Thrive in the Future 

This hard-hitting and ground-breaking report, which includes an abundance of benchmarking data drawn from two MPF surveys conducted earlier this year, serves as a wake-up call for leaders and owners of smaller and mid-size US...
Read More

Reinventing the Law Firm Business Model: Making the Most of Business Development Opportunities and Driving Long-Term Growth 

William and Ian teamed up to write this forward-thinking White Paper to help your law firm adapt to the challenges and opportunities created by the shifting legal marketplace. Rather than proceeding with business as usual...
Read More

Social Media Policy

By now, almost all of the AmLaw 200 law firms have adopted social media policies to guide how their lawyers and staff conduct themselves and represent the firm in various online forums, including blogs, listservs,...
Read More

The Attorney Hiring Zone: Top Activities to Win New Clients 

This 14-page White Paper, released in November 2009, studies the hiring methodologies of in-house counsel at Fortune 1000 and Global 500 companies. The research concludes that peer referral is the most powerful way for a lawyer (or firm) to...
Read More

What's Hot and What's Not in the Legal Profession 

Every December, Bob Denney presents his annual report entitled "What's Hot and What's Not in the Legal Profession." This is the 22nd year he has compiled his observations and shared them with clients and friends....
Read More

Attorney Marketing 101

We’ve collaborated with Frank Ramos of Clark Silverglate to write an e-book called “Attorney Marketing 101” for participants at the inaugural Art of Marketing seminar presented by the Federation of Defense and Corporate Counsel (FDCC)...
Read More

Business Development for Lawyers: Strategies for Getting and Keeping Clients

Business Development for Lawyers ($49.95, ALM Publishing) covers the gamut helping lawyers create their own sources of work. From developing a reputation to developing relationships, from retaining existing clients to generating new business, this book examines all...
Read More

Marketing the Law Firm: Business Development Techniques

Marketing the Law Firm ($279, Law Journal Press) is one of the bibles of law firm marketing. We believe that every law firm serious about its marketing program should have a copy in its library. At...
Read More

Never Eat Alone – And Other Secrets to Success, One Relationship at a Time

In this best-seller, Ferrazzi writes about how to build a lifelong community of colleagues, contacts and friends without becoming a networking jack-ass. Never Eat Alone ($24.95, Doubleday) is on almost every rainmaker's short list of recommended reading. It makes...
Read More

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible ($21.95, Warner Books) is perhaps the best book ever written on marketing professional services. Throughout its 250+ pages, Beckwith stresses the importance of building relationships and providing great service, rather than selling features and...
Read More

The Lawyer's Guide to Marketing Your Practice, 2nd Edition

The Lawyer's Guide to Marketing Your Practice ($89.95, American Bar Association) will help your firm's lawyers master the creative marketing solutions they will need to attract new clients, increase referrals and strengthen client loyalty.  
Read More

The Rainmaking Machine:Marketing, Planning, Strategies and Management for Law Firms

Along with Sally Schmidt’s Marketing the Law Firm, The Rainmaking Machine ($275, Thomson West) is another “must-have” publication that should be in every law firm’s marketing libary. At 800 pages, it is very comprehensive and well-organized. Originally published...
Read More

The Successful Lawyer Powerful Strategies for Transforming Your Practice

I've known of Gerry Riskin for many years and finally had the opportunity to hear him speak at the ABA Annual Conference in 2009. I bought his book – The Successful Lawyer ($74.95, American Bar Association)...
Read More

The Trusted Advisor

Through anecdotes, illustrations, checklists and easily adopted tips, The Trusted Advisor ($15.95, Free Press) is one of the classics and makes the components of trust clear and straightforward in a proven, five-step development process. It should have...
Read More

True Professionalism: The Courage to Care about Your People, Your Clients and Your Career

If we could only recommend one book to a lawyer in private practice, it would be True Professionalism ($26, Simon & Schuster)! Maister's lesson is clear: believe passionately in what you do and never compromise your standards and values....
Read More

Business Development Thought for the Day

My good friend Tom Arceneaux is the Partner-in-Charge of Business Development of Blanchard Walker, a 25-lawyer firm based in Shreveport, Louisiana. Every morning, he distributes a "Business Development Thought for the Day" and he's been...
Read More

How to Maximize Your Law Firm’s Marketing ROI

Law firm marketing has come a long way in 25 years, and firms are starting to figure out what works and what doesn’t. In the early days, it was mostly about brochures, sponsorships and advertising. More...
Read More

Law Marketing Bibliography

This is a terrific Web site maintained by David Freedman, a public relations consultant based in Highland Park, IL. It accurately and objectively reviews over two dozen of the top books on marketing and business development for...
Read More

LawMarketing Portal

This is a helpful portal addressing all aspects of law firm marketing. Operated by Larry Bodine, an expert in law marketing, the portal includes news on events and resources, and hosts the LawMarketing Listserv. In...
Read More

Legal Marketing Association

Founded in 1985 and with over 2,500 members, LMA is dedicated to serving the needs and maintaining the professional standards of those involved in marketing within the legal profession. 93% of the NLJ’s top 250 firms are represented...
Read More

LegalMarketingBlog.com

Tom’s blog is consistently ranked as one of the leading blogs by many about law firm marketing, so there’s a reason why it ranks at the top of list when one does a Google search on...
Read More

Listings, Ranking and Directories:How to Make Sense of It All and Achieve Maximum Return on Objective

The number of law firm rankings and directories has exploded in recent years to more than 1,100 according to Jaffe. Which ones are best for your firm? What policies (if any) are in place to...
Read More

Marketing and Business Development:The Managing Partner’s Perspective 

According to recent MPF surveys, marketing and business development are top of mind among managing partners of smaller and mid-size law firms. More and more firms are hiring in-house marketing professionals, increasing their marketing and...
Read More

Today’s Best Practices in Law Firm Marketing and Business Development  * NEW *

Despite the advent of social media and the Internet, we maintain that law remains a “people business.” By that, we mean that clients hire lawyers, not law firms. There are exceptions, of course, but generally...
Read More