Marketing

Home » Resources » Marketing

AT THE END OF THE DAY, IT’S ABOUT RELATIONSHIPS

In the legal profession, client relationships are paramount, serving as the cornerstone of a successful practice. Attorneys are not merely hired for their legal acumen, but for the trust and personal connection they establish. Therefore, proactive relationship building with potential clients and referral sources is essential for sustained growth. Cultivating existing client relationships through personalized site visits, engaging appreciation events, and informative seminars offers immediate and tangible opportunities for business expansion.

Acquiring new clients, while vital, requires a significantly greater investment of time, resources, and strategic planning. Effective strategies include active participation in key industry associations, delivering impactful presentations at industry seminars, and leveraging strategic networking to build meaningful connections. Success in this endeavor demands not only time and focus but also unwavering persistence.

This section provides a curated collection of resources on marketing and business development, tailored for firm-wide, practice group, and individual attorney application. These resources are designed to empower lawyers to effectively build and sustain successful client relationships, thereby fostering long-term firm prosperity.

Thomas C. Grella, Esq.
McGuire Wood & Bissette, P.A.
– Asheville, NC

I highly recommend the MPF Leadership Conference. I’ve participated many times, as have several of my partners. We leave with new ideas and fresh perspectives every time.

Jason P. Waguespack, Esq.
Galloway
– New Orleans, LA

I look forward to this Conference every year. It really helps me to be a more effective firm leader.

Wilbur E. Johnson, Esq.
Clement Rivers, LLP – Charleston, SC

The MPIEs are interesting, informative and useful!

Kenneth J. Albano, Esq.
Bacon Wilson, P.C.
– Springfield, MA

The Conference was terrific, as it exposed me to many issues facing my firm.

Marc D. Fine, Esq.
Jackson Kelly PLLC
– Evansville, IN

The attendees were excellent, and they were very open to candid discussion.

G. Wayne Hillis, Esq.
Parker Hudson Rainer & Dobbs – Atlanta, GA

A very organized and well-run conference. Great food. Great hospitality.

Frank X. Neuner, Jr., Esq.
NeunerPate – Lafayette, LA

A very informative conference with lots of fresh ideas and perspectives.

Russell D. Garrett, Esq.
Jordan Ramis PC – Lake Oswego, OR

The benchmarking data presented during the opening session is fantastic. Our MPIE facilitator was great!

Thomas N. Ryan, Esq.
Laddey Clark & Ryan LLP – Sparta, NJ

As always, The MPF Conference is a very enjoyable and worthwhile experience.

Gerry Riskin
Edge International – Anguilla, BWI

Thank you for allowing me to participate. Your team is masterful at making all feel valued at your event and I dare say helping attendees see the value in attending.

Marc D. Chapman, Esq.
Dean Mead – Orlando, FL

Thank you for the invite to speak on the Managing Partner panel. Even though I have now attended 7 MPFs, I always bring back substantive and helpful information for my partners.

Donald L. Mrozek, Esq.
Hinshaw & Culbertson LLP – Chicago, IL

From my perspective, the conference went extremely well. Thank you for inviting me to participate; I was proud to be part of a very talented faculty. Congratulations to all!

Dr. Larry Richard
LawyerBrain LLC – Wayne, PA

Many thanks. Always a pleasure and an honor.

Katy Goshtasbi, JD
ABA Law Practice Division – San Diego, CA

Thanks for partnering with us from the ABA Law Practice Division. Very well organized. Your team knows precisely what they are doing and we appreciate you.

Darin Klemchuk, Esq.
Klemchuk, LLP – Dallas, TX

Was looking over some old MPF materials and recalled how great this event is. Wanted to thank you all again. I really enjoyed it.

Robert A. Young, Esq.
English Lucas Priest Owsley – Bowling Green, KY

Hands down the best leadership conference for managing partners I’ve ever attended.

Ida Abbott
Ida Abbott Consulting – Oakland, CA

It was indeed a very well run and informative conference. I especially enjoyed meeting the participants and other faculty and learning from them. Thank you, John, for giving me the opportunity to participate.

Ann H. Zucker, Esq.
Carmody Torrance Sandak & Hennessey LLP – Stamford, CT

MPF is a great conference, with excellent interaction among peers.

Arthur G. Connolly, III, Esq.
Connolly Gallagher LLP – Wilmington, DE

I very much enjoyed The Managing Partner Forum and thank you for putting on such a great program. I’m planning to attend again next year.

Adam K. Peck, Esq.
Lightfoot Franklin White LLC – Birmingham, AL

Our new managing partner, Wynn Shuford, attended your conference last month and has raved about it ever since. Thanks for your continued great work in the area of law firm leadership.

Joseph A. Bubba, Esq.
Fitzpatrick Lentz & Bubba – Center Valley, PA

The conference was tremendous and I've already made tentative plans to attend next year's event. I've also reached out to other firm leaders I know to let them know the advantages of the Managing Partner Forum. Thank you.

John J. Michalik
Former Exec Director, Association of Legal Administrators – Chicago, IL

Many thanks for inviting me to be a part of this great program! I thought it was outstanding and was honored to be part of it.

Traci S. Lagasse, Esq.
Andrews Lagasse Branch Bell – San Diego, CA

Thank you so much for such a wonderful conference. It was invaluable, and I am already looking forward to next year.

Barry M. Miller, Esq.
Fowler Bell PLLC – Lexington, KY

I've attended two events through John's Managing Partner Forum. They are always of high quality, and provide invaluable information that is useful to our firm.

Mark E. Goodman, Esq.
Capes Sokol Goodman Sarachan – St. Louis, MO

It's a great format overall, and the MPIEs provide a fabulous exchange for ideas and perspectives.

Michael J. Maher, Esq.
Hecht Solberg – San Diego, CA

The MPF provides a very consistent and solid program.

Jarrell B. Hammond, Esq.
Lewis Wagner, LLP – Indianapolis, IN

This is a fantastic conference with great topics and great people. The sharing of ideas and information among managing partners is invaluable.

Kurtis J. Winstead, Esq.
Rudy Winstead Turner – Nashville, TN

An excellent program and overall very valuable experience. Bright participants, terrific discussions and outstanding statistics. I’ll be back.

Jason M. Casini, Esq.
Whitfield & Eddy Law – Des Moines, IA

MPF provides tremendous value and excellent resources. Great information. Great speakers. Great networking opportunities.

Dana D. McDaniel, Esq.
Spotts Fain, PC – Richmond, VA

A great program! It was very helpful to hear both the faculty and participants comment on key issues.

Richard N. Sherrill, Esq.
Clark Partington – Pensacola, FL

I thoroughly enjoyed participating in this year's Conference. Thank you for your enthusiasm and leadership.

Charles B. Jimerson, Esq.
Jimerson & Cobb, PA – Jacksonville, FL

Thank you for what you do for our industry. I go to a lot of conferences, and your event is the one I look forward to and gain the most from each year.

Kenneth W. Dodge, Esq.
Lewis Longman & Walker, PA – West Palm Beach, FL

In particular, I valued the breakout sessions, which allowed for informal conversations on jointly shared issues.

Michelle M. Symank, Esq.
Evans & Dixon, LLC – St. Louis, MO

As a first time attendee, I really enjoyed it!

Thomas C. Logan, Esq.
Carr Allison – Birmingham, AL

What do I like best? The MPIE sessions and meeting so many managing partners in one place.

Kenneth R. Wooten, Esq.
Ward and Smith, P.A. – New Bern, NC

A very well planned and executed conference. I’ll be back.

Edward C. Winslow, III, Esq.
Brooks Pierce – Greensboro, NC

The Managing Partner Idea Exchanges (MPIEs) are excellent.

Stephen M. Schatz, Esq.
Swift Currie – Atlanta, GA

A great event. Thank you for the invitation. I’ll be back next year.

Ronald J. Hein, Jr., Esq.
Franczek Radelet – Chicago, IL

I found this conference to be extremely valuable. We all face very similar challenges, and it’s comforting to know that others share the same questions and concerns.

John K. Krajewski, Esq.
Stark & Knoll – Akron, OH

The faculty and breakout sessions were great. I also enjoyed the first-class location. Please keep me on your invitation list.

John R. Mineaux, Esq.
Roemer Wallens Gold & Mineaux LLP – Albany, NY

I continue to tell people that the MPF is the single, most valuable conference I've ever attended.

John K. Krajewsky, Esq.
Stark & Knoll – Akron, OH

This was a great seminar. I especially enjoyed the open sharing of ideas among firm leaders.

William H. Hollander, Esq.
Wyatt, Tarrant & Combs, LLP – Louisville, KY

The MPIE sessions are always very helpful. We implemented several successful programs after the last Forum and I expect we'll do so again after what I learned today.

Jeffrey D. Featherstun, Esq.
Plews Shadley Racher & Braun LLP – Indianapolis, IN

I’m really impressed with everything about The Managing Partner Forum. Very useful.

David J. Klippert, Esq.
Warner Norcross & Judd – Midland, MI

The roundtable discussions with other managing partners in the MPIE sessions was exceptionally valuable.

Peter S. Marlette, Esq.
Damon & Morey LLP – Buffalo, NY

A terrific program. The interactive sharing of information in a non-competitive atmosphere among peers was most valuable to me.

Robert U. Sattin, Esq.
TAGLaw – St. Petersburg, FL

A very well-run program, with good issues and great exchange among participants. Thanks for the invitation.

Michael C. Cohan, Esq.
Cavitch, Familo, Durkin & Frutkin – Cleveland, OH

I very much enjoy these programs, especially the open exchange of information among fellow managing partners.

Elisabeth M. Snyder, Esq.
Cooley Manion Jones LLP – Boston, MA

The information exchange was great, especially since I don't have a lot of colleagues in this area. This was a really nice event.

Clark R. Hammond, Esq.
Wallace Jordan Ratliff & Brandt – Birmingham, AL

The group dynamics in the MPIE sessions are a great value. I liked Susan Hackett (General Counsel of the Association for Corporate Counsel) on Skype, too.

David E. Surprenant, Esq.
Mirick O'Connell DeMallie – Worcester, MA

The instant statistical feedback during the Opening Session and the opportunity to share experiences with other firm leaders were great.

Jeffrey L. Embleton, Esq.
Mansour, Gavin, Gerlack & Manos – Cleveland, OH

The opportunity to spend an entire day sharing ideas with other managing partners was very therapeutic. I feel better knowing that I am not alone.

Benjamin A. Irwin, Esq.
The Cochran Firm – Dothan, AL

What great participation from other managing partners! There’s no other conference like it.

Michael E. Keeney, Esq.
Lewis Thomason – Memphis, TN

I gained much value from the candid sharing of ideas and interaction with other managing partners.

Daniel G. McKay, Esq.
Eaton Peabody – Bangor, ME

The interactive sessions were great and the facilitators did a fantastic job.

José I. Astigarraga, Esq.
Astigarraga Davis – Miami, FL

The MPF brings together the leaders of Florida's top firms, together with experienced consultants, for a great exchange of ideas and information. It's an excellent resource.

Elisabeth M. Snyder, Esq.
Cooley Manion Jones LLP – Boston, MA

I thoroughly enjoyed it! The MPIEs were especially worthwhile and very well presented.

Preston W. Halperin, Esq.
Shechtman Halperin Savage, LLP – Pawtucket, RI

The opportunity to spend the day exchanging ideas and solutions with other managing partners is what I liked best.

Joseph H. Serota, Esq.
Weiss Serota Helfman Cole & Bierman – Miami, FL

This is a dynamic industry and the Managing Partner Forum is a great place to learn about how other firms are adjusting to it.

Mark J. Neuberger, Esq.
Foley & Lardner, LLP – Miami, FL

The true value comes from the opportunity to share solutions with your professional peers. I highly recommend this program to any managing partner.

Howard J. Berlin, Esq.
Berger Singerman – Miami, FL

Since the majority of our firm’s business is referred by other law firms, The Forum is a great place to catch up with our clients while also learning from my peers. It’s a terrific program.

Gail A. McQuilkin, Esq.
Kozyak Tropin Throckmorton – Miami, FL

The Managing Partner Forum is a rare opportunity to network with my peers from throughout Florida. I highly recommend it.

Ira J. Coleman, Esq.
McDermott Will & Emery – Miami, FL

I attended The Managing Partner Forum and thought it was outstanding. The program provided an excellent opportunity to benchmark my firm’s performance with our peer group.

J. Thomas Cardwell, Esq.
Akerman Senterfitt – Orlando, FL

The Florida focus is what distinguishes this program from others and gives it particular relevant value.

Vincent L. Valenza, Esq.
McNamee Lochner Titus & Williams PC – Albany, NY

The MPIE sessions were rich in content, and are what make this leadership conference better than all the rest.

Christine A. Gimber, Esq.
Weld Riley – Eau Claire, WI

Thank you for putting on another outstanding MPF Conference. I came away, once again, feeling reassured and encouraged.

Kimberly A. Davison, Esq.
Griffith Nixon Davison, PC – Dallas, TX

The MPF provides much-needed interaction for those of us in the 'isolated' role of managing partner of a mid-sized firm. I liked the professionalism of the attendees.

Joseph H. Bourgon, Esq.
Sommers Schwartz, PC – Southfield, MI

The format was terrific. It gives participants the ability to interact and compare notes with other firm leaders.

John H. Cooper, Esq.
Sirote & Permutt PC – Birmingham, AL

The MPF is unique among law firm conferences because it features relaxed, informal discussions among managing partners from other large firms.

Thomas M. Sullivan, Esq.
Lando and Anastasi – Cambridge, MA

I got an unbelievable number of great ideas in the Managing Partner Idea Exchange sessions.

T. Douglas Wilson, Jr., Esq.
McGuire Wood & Bissette, PA – Asheville, NC

The MPF presents a rare opportunity to exchange ideas and learn how other firm leaders are handling difficult and challenging situations.

Alexander J. Walker, Jr., Esq.
Devine Millimet – Manchester, NH

The format was excellent and the program was well organized. I will definitely return. The organizers do a fantastic job.

James L. Costello, Esq.
Curtis Thaxter – Portland, ME

The exchange of ideas was well worth my time and money. I'll be back.

Amy M. Soisson, Esq.
The McCormack Firm, LLC – Boston, MA

I truly appreciated the opportunity to interact with other managing partners throughout the region. Well done!

The successful managing partner develops a clear sense of strategic direction, so that on most days most partners are marching in the same direction. How one does this is what the Forum is all about.

Stephen D. Susman, Esq.
Susman Godfrey LLP – Houston, TX

The MPF provides a rare opportunity for managing partners to gather and share insights and perspectives on ways to be more effective law firm leaders.

There is a difference between leadership and management. Law firms need both. The managing partner must be the keeper of the vision and its continuous champion.

The Managing Partner Forum provides a unique venue to network with other managing partners so I can learn new ways to be more successful in today’s climate.

Michael M. Boone, Esq.
Haynes & Boone LLP – Dallas, TX

The Managing Partner Forum offers an invaluable opportunity to learn about the latest trends in the legal industry and to compare notes with other law firm leaders.

David W. Proctor, Esq.
Hall Booth Smith – Birmingham, AL

The exchange of practical ideas and hearing success stories from other managing partners is what I liked best. This program could have easily lasted two days.

Howard Levine, Esq.
Miller & Martin LLP – Chattanooga, TN

The exchange of ideas and valuable information was impressively solid throughout the day. I appreciate the opportunity to be included.

Daniel P. Berexa, Esq.
Cornelius & Collins LLP – Nashville, TN

The discussions were surprisingly open and productive. I came away with much information on where we are doing well, ideas for improvement and strategies for capitalizing on opportunities.

James L. Ward, Jr., Esq.
Richardson Patrick Westbrook & Brickman – Charleston, SC

I was impressed by the openness with which the participants shared their experiences, procedures and policies.

Gerald M. Finkel, Esq.
Finkel & Altman – Columbia, SC

I especially liked the information sharing and the chance to network with other managing partners.

William C. Knight, Jr., Esq.
Burr & Forman LLP – Birmingham, AL

I’ve attended many law firm leadership conferences over the years and this is one of the best. A great program with outstanding participants.

Steve A. Matthews, Esq.
Haynsworth Sinkler Boyd, PA – Columbia, SC

Great job! The Managing Partner Forum exceeded my expectations – very valuable. Thanks for including me.

Charles M. Dalziel, Jr. Esq.
Gregory Doyle Calhoun & Rogers – Marietta, GA

The sessions on strategic planning and the interactive afternoon sessions were extremely valuable.

Thomas C. Logan, Esq.
Carr Allison – Birmingham, AL

All in all, a very well-run program. The ability to interact with other managing partners was especially valuable.

James M. Anderson, Esq.
Anderson Crawley & Burke, PLLC – Ridgeland, MS

The opportunity to meet and interact with other managing partners in such a high level setting was well worth the price of admission.

R. Bradley Carr, Esq.
Andersen Tate Mahaffey & McGarity – Lawrenceville, GA

The Managing Partner Idea Exchanges were the best part of the day. I very much appreciate the opportunity to participate and will be here again in the future.

Ronald G. Daves, Esq.
Wimberly Lawson – Knoxville, TN

The Keynote Presentation was concise, to the point and had great written materials and presentation slides. It certainly measured up to its advertising and then some!

David M. Armitage, Esq.
Bryan Cave LLP – Atlanta, GA

A terrific conference. I was impressed by the wide variety of viewpoints and candidness of the participants.

Kelly Overstreet Johnson, Esq. – President
The Florida Bar – Tallahassee, FL

The MPF is a first-class event. It’s a rare opportunity to interact and learn with other managing partners, and there is nothing else quite like it.

The MPF is unique because it is an exclusive and productive gathering of many peers at one time. The perspectives and insights are invaluable.

Articles
White Papers
Books
Other Resources

20 Law Practice Empowerment Tips

In this short article, Peggy and Alan present practical guidance to make the practice of law more profitable and rewarding. The principles set forth apply at any stage of your career and its damn good...

49 Tips for New Lawyers

Merrilyn is the founder of Attorney-at-Work, one of the most popular blogs for practicing attorneys in the US. With the tagline “One Really Good Idea Every Day for Enterprising Lawyers,” its goal is give lawyers...

7 Strategies and Tools to Help Boost Your Law Firm’s Social Media Performance

In this short article, Dorothy suggests seven clear and well-defined strategies to take your firm’s social media performance to the next level. Originally published on Legal Management magazine, this practical article talks about: Target Marketing...

Are You Ready for Practice Group Leaders

We recommend most everything David writes on law firm leadership and management. The essence having practice groups, says Maister, is the willingness of individuals to contribute non-billable time to the group effort and their agreement...

BigLaw Beware: Boutiques Are Coming for Your Clients

This short article reports on a recent survey of 307 business leaders by Globality, Inc. which brings encouraging news to smaller and mid-sized law firms. A few highlights: Forty-one percent (41%) cite cost effectiveness as...

BTI’s How Clients Hire: The Role of Legal Directories and Online Lawyer Profiles

Generally, I’m not a big fan of law firm rankings and directories. Many (maybe even most) are little more than a play to lawyer ego, and have little or nothing to do with clients and...

Building and Sustaining a Marketing and Sales Culture at Your Firm

Today, most law firm leaders today recognize the important and necessary role that marketing and business development play in operating a profitable and successful law firm. But getting lawyers to work together, and invest the non-billable time and effort...

Building and Sustaining a Marketing and Sales Culture at Your Law Firm (Or, How to Make Marketing Really Matter)

Making marketing a living, breathing part of your firm’s culture begins with you. The managing partner and other firm leaders must be passionate and consistent in order to gain buy-in from everyone on the team....

Client Feedback: An Essential Element of Client Service

Allison’s article cites data from a recent LexisNexis survey about how Canadian law firms place a higher value on client feedback and do it much more often and systematically than US firms. Sixty-five percent (65%)...

Dealing with the Downturn: How Law Firms Can Meet the Challenges and Exploit the Opportunities

This two-part Lex Mundi article focuses on what law firm leaders can do to deal with the downturn through both aggressive law firm economics and strengthening client relationships. The suggested practices can help firms survive...

Does Your Law Firm Need a Marketing Director?

The right marketing director can add substantial (yet difficult to quantify) value in helping your law firm develop strategy and setting priorities for your marketing and business development programs. If your firm has 30 more lawyers, hiring an in-house marketer...

Five Things Lawyers Hate to Hear Clients Say

Gerry Riskin is one of most highly respected law firm consultants on the planet. After serving as managing partner of a thriving Canadian law firm, he co-founded Edge International in 1983. His writings have been...

Focusing on Client Feedback

This article is featured in the May/June 2014 issue of the ABA’s Law Practice magazine which focuses on marketing. In it, Terri does a great job outlining the benefits of soliciting client feedback, as well...

Four Trends Managing Partners Need to Know about Technology and Law Firm Marketing

Adam is one of the world's leading experts on the intersection of law firm marketing and technology. He chairs the Legal Technology Marketing Conference and his work has been recognized by the Legal Marketing Association and...

Good Waiters Make Good Lawyers

Leighton Lord recently stepped down in his role leading Nexsen Pruett, a 180-lawyer firm with eight office locations in the Carolinas. He was kind enough to share this article he recently wrote for Lawyers Weekly....

How to Build a Successful Law Firm Marketing Department

In December, Jody Glidden of Introhive, interviewed me on how to set up an effective in-house marketing department at a mid-size law firm. Jody did a great job and I thought the article turned out...

How to Empower Law Firm Marketing and Business Development

Earlier this year, Jody did a follow up interview with us on how to create and empower an effective marketing department at your law firm. As with our first interview, Jody and his team did...

Law Firm Leaders on Twitter: Pros and Cons

Last year, we conducted a Managing Partner Social Media Survey with Jaffe to ascertain firm leaders’ attitudes about and the use of social media. My conclusion was (and remains) that most managing partners are present,...

Law Firm Social Media Policy – Byrne

John Byrne’s template for Law Firm Social Media Policy is practical and to-the-point….perhaps the shortest and sweetest of the bunch. It clearly sets forth guidelines for responsible, common-sense online behavior.

Making Cross-Serving a Bedrock Value

Did you know it takes 5-7 times more time, effort and energy to generate a new matter from a new client than from a current client? From a business development perspective, the action, my friends,...

Marketing an International Law Firm Network

Ross is a pioneer in law firm marketing, especially in the areas of impactful branding and advertising campaigns. I always enjoy what he has to say, and agree with most everything he preaches. Ross and...

Marketing to Your Existing Clients: Three Can’t Miss Programs

This classic article originally appeared in Law Marketing Exchange, LMA’s national newsletter, back in 1997. Although written almost 15 years ago, its lessons are more important and relevant than ever. Take great care of your current clients – the...

Practice Group Marketing Showcases Expertise

We’re huge believers in Industry Practice Groups (IPGs) to market legal services. Most importantly, clients want and look for industry expertise in lawyers and law firms. Beyond that IPGs help firms cross-sell services and focus their marketing resources on defined target...

Seven Habits of Successful Rainmakers

What separates the "minders and grinders" from the successful rainmakers who are bringing in their own client work and contributing to the firm’s bottom line? Holtz has identified seven telltale traits. The good news? She...

Social Media Policy Template

Anyone thinking about doing business with your law firm is going online to learn more about you. They check out your website, they Google your firm name and/or the names of your lawyers. And they’re...

Ten Golden Rules to Make Your New Client Happy

If you’re like me, you assess the quality of your car mechanic’s work based on the way you’re treated when you deal with him, and whether or not you trust him. Does he listen to...

Ten Golden Rules to Make Your New Clients Happy

We originally wrote this article for the Legal Marketing Association in 2008 and it received lots of attention and interest back then. And it’s receiving even more attention after Karle Lester, Managing Editor of Wisconsin...

Ten Ways Small and Mid-Sized Firms Can Compete

Can smaller and mid-sized law firms compete successfully with BigLaw in today’s turbulent legal market? History says yes, and we believe they can. This short article by the late Bruce Marcus sets forth ten ways...

The Chain: LinkedIn is More than Social Media for Lawyers

In this article from the ABA Journal, Dennis succinctly presents his reasons why every lawyer in private practice should have a LinkedIn profile. For starters, it's likely to be among the top three results when...

The Declining Client Satisfaction Antidote: Nearly 70% of In-House Counsel Are Dissatisfied

According to research conducted by the highly-respected BTI Consulting Group, 70% of in-house counsel are dissatisfied with their primary outside law firm. Astonishing, don’t you think?

Those Stupid Superlative Law Lists

Terry Isner and our friends at Jaffe have now identified more than 1,200 legal rankings and directories, citing Chambers and Legal 500 as the most prestigious of the bunch. In fact, the number of legal...

Today’s Best Marketing Practice? Solicit and Respond to Client Feedback

We call your attention to an article we wrote 15 years ago on the subject. It appeared in the ALA’s Legal Management magazine. Its lessons still apply – perhaps more than ever – as law firm...

Turning The Business Model in Your Law Firm Inside Out

According to a recent Harvard University study, more than 70% of a customer’s "brand perception" is based on experiences they have with the organization’s employees. For law firms this means both lawyers and support staff. This article speaks to the...

Twelve Steps to Set Up Industry Practice Groups at Your Firm

We’re strong proponents of Industry Practice Groups (IPGs) for a variety of reasons. They showcase the firm’s industry expertise; they promote sharing and teamwork among lawyers; and they create a forum for accountability. They’re also...

Wasted Time and Money: The Top 10 Ways That Firms Squander Precious Marketing Resources

Counting down the Top 10 ways that law firms often squander their marketing resources. Is your firm guilty of any of these?

What's Hot What's Not – Annual Practice Trends 2016

We received some nice press in Wisconsin Lawyer magazine commenting on Bob Denney’s most recent edition of “What’s Hot and What’s Not in the Legal Industry.”

What’s Really Going On In Today’s Legal Departments

Good news for smaller and mid-sized firms, according to this article which appears in the current issue of Inside Counsel magazine. According to a recent survey of over 550 in-house counsel, 65% say they have...

Where Are We Now? Revealing the Latest Trends in Legal Marketing and Business Development

Law firm marketing has come a long way since its infancy in the 1980s. Back then, law firm marketers were focused primarily on firm brochures and promotional items. Martindale Hubbell was the only directory that...

Young Professionals: Cultivate the Habits of Friendship

Law firms often struggle with how to get associates and younger professionals involved in business development early in their careers. In this article, Maister offers the best piece of advice – they should start by...

Your Guide to Develop Your Individual Marketing Plan

We believe that every lawyer in private practice should take the time to develop an individual marketing plan. The reasons are many: – Clients hire lawyers, not law firms. – Clients hire and refer lawyers...

Your Guide to Developing Your Personal Marketing Plan…and Why Every Lawyer Should Have One

There are two kinds of lawyers – those who have their own clients and those who work for lawyers with their own clients. The difference between the two is having an individual, written marketing plan.

2014 Managing Partner Social Media Survey – Part 1

We’re pleased to send you part 1 (part 2 will be released later this month) of our first annual survey about how law firm leaders and their firms are dealing with social media. Part 1...

2014 Managing Partner Social Media Survey – Part 2

This summer, we partnered with Jaffe to conduct the most comprehensive survey about how smaller and mid-size law firms and their leaders are dealing with social media. Part 1 was released last month and it...

Fans, Followers and Connections: Social Media ROI for Law Firms

This White Paper reports on a 2012 survey conducted by ALM Legal Intelligence examining the ROI – of both time and money – that law firms are spending on their social media programs. Although it’s a "big firm" study...

Guide to Develop Individual Attorney Marketing Plan

There are two kinds of lawyers in private practice: Lawyers with clients and lawyers who work for lawyers with clients. That said, we believe that every lawyer in private practice should want to take the...

MPF INSIGHT Re-Envisioning the Law Firm: How to Lead Change and Thrive in the Future

This hard-hitting and ground-breaking report, which includes an abundance of benchmarking data drawn from two MPF surveys conducted earlier this year, serves as a wake-up call for leaders and owners of smaller and mid-size US...

Reinventing the Law Firm Business Model: Making the Most of Business Development Opportunities and Driving Long-Term Growth

William and Ian teamed up to write this forward-thinking White Paper to help your law firm adapt to the challenges and opportunities created by the shifting legal marketplace. Rather than proceeding with business as usual...

Social Media Policy

By now, almost all of the AmLaw 200 law firms have adopted social media policies to guide how their lawyers and staff conduct themselves and represent the firm in various online forums, including blogs, listservs,...

The Attorney Hiring Zone: Top Activities to Win New Clients

This 14-page White Paper, released in November 2009, studies the hiring methodologies of in-house counsel at Fortune 1000 and Global 500 companies. The research concludes that peer referral is the most powerful way for a lawyer (or firm) to...

What's Hot and What's Not in the Legal Profession

Every December, Bob Denney presents his annual report entitled "What's Hot and What's Not in the Legal Profession." This is the 22nd year he has compiled his observations and shared them with clients and friends....

Attorney Marketing 101

We’ve collaborated with Frank Ramos of Clark Silverglate to write an e-book called “Attorney Marketing 101” for participants at the inaugural Art of Marketing seminar presented by the Federation of Defense and Corporate Counsel (FDCC)...

Business Development for Lawyers: Strategies for Getting and Keeping Clients

Business Development for Lawyers ($49.95, ALM Publishing) covers the gamut helping lawyers create their own sources of work. From developing a reputation to developing relationships, from retaining existing clients to generating new business, this book examines all...

Marketing the Law Firm: Business Development Techniques

Marketing the Law Firm ($279, Law Journal Press) is one of the bibles of law firm marketing. We believe that every law firm serious about its marketing program should have a copy in its library. At...

Never Eat Alone – And Other Secrets to Success, One Relationship at a Time

In this best-seller, Ferrazzi writes about how to build a lifelong community of colleagues, contacts and friends without becoming a networking jack-ass. Never Eat Alone ($24.95, Doubleday) is on almost every rainmaker's short list of recommended reading. It makes...

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible ($21.95, Warner Books) is perhaps the best book ever written on marketing professional services. Throughout its 250+ pages, Beckwith stresses the importance of building relationships and providing great service, rather than selling features and...

The Lawyer's Guide to Marketing Your Practice, 2nd Edition

The Lawyer's Guide to Marketing Your Practice ($89.95, American Bar Association) will help your firm's lawyers master the creative marketing solutions they will need to attract new clients, increase referrals and strengthen client loyalty.

The Rainmaking Machine:Marketing, Planning, Strategies and Management for Law Firms

Along with Sally Schmidt’s Marketing the Law Firm, The Rainmaking Machine ($275, Thomson West) is another “must-have” publication that should be in every law firm’s marketing libary. At 800 pages, it is very comprehensive and well-organized. Originally published...

The Successful Lawyer Powerful Strategies for Transforming Your Practice

I've known of Gerry Riskin for many years and finally had the opportunity to hear him speak at the ABA Annual Conference in 2009. I bought his book – The Successful Lawyer ($74.95, American Bar Association)...

The Trusted Advisor

Through anecdotes, illustrations, checklists and easily adopted tips, The Trusted Advisor ($15.95, Free Press) is one of the classics and makes the components of trust clear and straightforward in a proven, five-step development process. It should have...

Marketing

RESOURCES

Company

Resources

Contact

Connect